FXI Develops Exclulsive New Pillow Collection With Sleep Expert, Dr. Michael Breus

August 11, 2012

FIVE NEW SLEEP-SPECIFIC PILLOWS INTRODUCED

MEDIA, PA – FXI, the leading producer of innovative foam products, launched an exclusive relationship with The Sleep Doctor™, Dr. Michael Breus. FXI is now the sole licensee of a new line of foam pillows, The Dr. Breus Pillow™ Collection, designed and developed with The Sleep Doctor himself. The collection also serves as the perfect accessory to the Dr. Breus Bed® and reinforces the importance of a sleep system as a holistic approach in getting a good night’s rest. Designed to offer solutions to commonly found sleep problems, the pillows meet the specific sleep needs of each individual and provide a better, more restful night’s sleep.

The exclusive The Dr. Breus Pillow™ Collection includes five models – the BREATHE BETTER™ Pillow, PUZZLE Pillow™, Hybrid Pillow, SILHOUETTE™ Pillow and Low Profile Pillow. Each is made using FXI’s patent-pending breathable foam and features dust mite and allergen resistant technology. The pillows come with a removable, washable cover that is made with a soft, sateen cotton and Coolmax® polyester blended fabric, ensuring temperature regulation and superior moisture wicking.

“We’re excited to be partnering with a well respected sleep expert like Dr. Breus,” said senior vice president of consumer products at FXI, said Diane Adams. “We are now able to offer pillows specifically developed to meet an individual’s sleep preferences and help them achieve a more restful night’s sleep. We previewed the pillows to great response at the Las Vegas Market and we have created great momentum for the line.”

“FXI is uniquely positioned to help drive my mission of helping people sleep better and live healthier. Their R&D capabilities and expertise as the leading producer of foam products makes them the ideal partner,” said Dr. Michael Breus.

SILHOUETTE™ Pillow – The contour, wave-shaped design of this pillow offers optimal head and neck support and positioning for individuals who sleep on their sides. Since many sleep on both their back and sides, it also can be rotated to provide comfort and proper support for either position.

Low Profile Pillow – This sleek, thinly-designed, ventilated contour pillow offers the ideal head and neck alignment for stomach sleepers.

Hybrid Pillow – The Hybrid Pillow offers the look, feel and softness of a traditional pillow. Its memory foam core provides support and proper alignment for the head and neck.

PUZZLE Pillow™ – Two interlocking foam pieces in the PUZZLE Pillow offer unparalleled customizable support. With 4 different possible configurations, it offers individuals the option of sleeping in a different position every night.

BREATHE BETTER™ Pillow – The BREATHE BETTER™ pillow was specifically designed for those who have trouble sleeping due to blocked nasal passages and/or snoring. The unique contour shape keeps the head and neck in alignment allowing air passages to remain open throughout the night.

The entire The Dr. Breus Pillow™ Collection will be available for delivery in September 2012 with a suggested retail price of $89.99 - $109.99.

Widely recognized as the authority on sleep, Dr. Breus has published several books on the topic. He also serves as a contributing writer for The Huffington Post and has been featured on The Oprah Winfrey Show, The Dr. Oz Show, The Doctor’s and The Today Show among others. Dr. Breus is a clinical psychologist, author, diplomat of the American Board of Sleep Medicine and a Fellow of The American Academy of Sleep Medicine.

Dr. Breus has identified four tenets or characteristics that must be present in order to achieve a good night’s sleep: consistent neutral temperature or thermoneutrality, motion control for undisturbed sleep, pressure relief and proper support. Each pillow in The Dr. Breus Pillow™ Collection addresses these tenets, which lead to a healthier, more restful sleep.